The “Great American Race” is coming up on February 20, 2022, and one car on the track will bear a familiar name: Bumper.
Bumper.com, a member of Lifetime Value Co.’s family of brands, has teamed up with Motorsports Business Management (MBM Motorsports) to be its primary marketing partner at this year’s Daytona 500. Veteran driver Timmy Hill of Port Tobacco, Maryland, will be behind the wheel of the Bumper.com/MBM Motorsports vehicle.
As a data tool dedicated to making the process of owning, buying, and selling cars better and more affordable, Bumper.com’s partnership with MBM Motorsports and Timmy Hill was a natural fit. Alessandro Mannino, our director of product management, said the partnership will allow the brand to reach its target audience on a whole new level.
“We are excited to have the opportunity to partner with MBM Motorsports and sponsor car 66 driven by Timmy Hill at Daytona,” said Mannino. “We’ve been looking for ways to connect with car enthusiasts and really put our brand out there. What better way than one of the biggest racing events in the world, the Daytona 500?”
In a statement, MBM Motorsports team owner Carl Long complimented the energy Bumper.com has brought to the team since the start of the partnership.
“We are excited to introduce [Bumper.com] to fans that are passionate about cars and empowering them to use their services to obtain fair pricing and accurate data as they search for the car of their dreams, new or old,” said Long.
For LTVCo and Bumper.com, there has already been a tremendous increase in engagement since the partnership was announced.
“Fans of Timmy and NASCAR have already been reaching out with support and we are thrilled to be able to interact with them,” Mannino adds. “Go Timmy!”
Learn more about Bumper.com and its vehicle research capabilities.