Programmatic Marketing Strategist

Marketing
New York, NY

About the Job

The Lifetime Value Co. is looking for a Programmatic Strategist to support the RTB optimization and strategy for the Programmatic Display Team. This remote-friendly role drives strategy, execution, and improvement of ad-exchange media buying for all of LTV’s brands.

At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

What You Will Get to Do

  • Support planning, buying, and optimization of programmatic media across a portfolio of brands and campaigns.
  • Implement best practices for bidding, budget management, ad operations, and reporting.
  • Support the documentation of optimizations and learnings.
  • Educate internal teams/employees on campaigns, tests, results, and optimizations.
  • Design and implement strategies to improve brand performance, supporting strategies with data-driven results.
  • Brainstorming and creating new display ads for any brand/channel and sharing those ideas and results with the team.

What You Bring to the Table

  • At least 1-3 years of hands-on programmatic buying and/or planning experience.
  • Proven ability to drive programmatic performance: specifically direct response campaigns.
  • Proven ability to thrive in highly collaborative work environments.
  • Advanced user of at least one DSP: AdWords is a bonus.
  • Preference to work on the disruptive side of the business, with new technology, innovation, and testing.
  • Knowledge of statistical concepts relevant to optimizations.
  • Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, ad trafficking).
  • Strong technical knowledge, organizational skills, attention to detail, innovation, and communicative teamwork are imperative to this role and are what all prospective Programmatic Strategists must embody.

Your Reward for Greatness

  • Highly competitive compensation packages
  • Great health insurance including medical, dental, and vision
  • Sanvello and Talkspace through United HealthCare’s Behavioral Health Benefits
  • Life insurance and personal accident insurance fully paid by LTV
  • Competitive Paid Time Off and Sick Time provided
  • 401 (k) plan with fully-vested company matching - Eligible Day 1!
  • Flexible Savings Account/Health Savings Account
  • Free ClassPass On-Demand workouts to Monthly ClassPass Subsidy
  • Weekly meal delivery through Seamless/DoorDash
  • Tax preparation through Henry.tax
  • Student loan repayment & financial wellness resources via Peanut Butter
  • Password Management with 1Password
  • Company organized volunteer days
  • Professional development training and opportunities for professional growth - as we grow, you grow!
  • If you want to WFH, you are in the right place. We have a remote-friendly culture.
  • Customize your work setup with the equipment you prefer
  • An innovative, energetic culture with great people to work with!
  • Anniversary Appreciation Gifts
  • Day of Personal Significance

Why LTV Co.?

If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a fast-growing company in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people that strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development.

We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company each and every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this!

About Us

LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 7 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, and Bumper.

Our mission is to develop a diverse portfolio of technologies, products, and services, that gives all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.