Email Marketing Associate

Product Management
New York, NY

About the Job

LTV is building new brands and expanding existing ones so we are scaling our Email team to keep up with the increased demand. We are looking for an Email Marketing Associate who will be able to work with different verticals and departments within the LTV email ecosystem to create campaigns, optimize, and troubleshoot them. You will get to work with the latest analytics tools and A/B (Multivariate) testing technology to make data-driven decisions and then use your creativity to constantly iterate on them. Everything you work on will impact the entire business in the short and long term. This role is perfect for that unique person who is creative, analytical, business-savvy and is genuinely interested in email.

At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

What You Will Get to Do

  • Develop and execute email strategies for different LTV Brands. This includes communicating with customers at all stages from Leads to Reactivations
  • Own campaign creation, optimization, management, reporting, and testing of your email campaigns
  • Identify trends and develop new insights in customer communications, recommend and execute responses to optimize campaign performance, customer value, and retention
  • Develop a deep understanding of the customer and identify opportunities for improving the customer experience and build loyalty
  • Oversee email program process and all marketing campaigns by working with key members of the creative, content, marketing, retention, and different brand teams
  • Work with analysts to create and build reports on metric tracking to maintain high inboxing rates
  • Build, maintain, manage and communicate an email roadmap based on strategic business objectives
  • Improve the performance of our existing email marketing efforts primarily via segmentation and A/B testing, all while focusing on creating long-term value and increasing the lifetime value of subscribers
  • Proactively evaluate branding, design, messaging, and functionality to develop the most effective email campaigns

What You Bring to the Table

  • 1+ years of experience in Email Marketing
  • Familiarity with HTML
  • Experience using web and marketing analytics tools like Google Analytics
  • Positive attitude, self-confidence, easy to work with, a sense of humor
  • Knowledge of audience targeting and segmentation
  • Experience with Excel
  • A desire to overperform and a competitive mindset
  • Experience with Marketing Cloud a big plus!

Your Reward for Greatness

  • Highly competitive compensation packages
  • Great health insurance including medical, dental, and vision
  • Life insurance and personal accident insurance fully paid by LTV
  • 15 days of PTO/year with a potential for up to 25 days/year
  • 401 (k) plan with fully-vested company matching - Eligible Day 1!
  • Flexible Savings Account/Health Savings Account
  • Free ClassPass On-Demand workouts
  • Weekly meal delivery through Seamless
  • Tax preparation through Henry.tax
  • Student loan repayment & financial wellness resources via Peanut Butter
  • Password Management with 1Password
  • Company organized volunteer days
  • Professional development training and opportunities for professional growth - as we grow, you grow!
  • If you want to WFH, you are in the right place. We have a remote-friendly culture.
  • Customize your work setup with the equipment you prefer
  • An innovative, energetic culture with great people to work with!

Why LTV Co.?

If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a fast-growing company in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people that strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development.

We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company each and every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this!

About Us

LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 7 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, and Bumper.

Our mission is to develop a diverse portfolio of technologies, products, and services, that gives all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.

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